WASHINGTON, D.C. – October 13, 2015 – (RealEstateRama) — Standard Furniture Corp. is pleased to announce the debut of the new Magnolia Home Furnishings by Joanna Gaines line of furniture and accessories.
The new product launch will take place at the International Home Furnishings Market Oct. 17-21, in High Point, N.C. This home furnishings market is for wholesale dealers, with the products arriving in retail stores across the country beginning in January.
In May, Standard Furniture and Joanna Gaines entered into a long-term licensing agreement for a line of products to be marketed as “Magnolia Home by Joanna Gaines.”
Magnolia Home will be a fully independent division of Standard Furniture Corporation, sharing limited operations such as warehousing and distribution.
Chip and Joanna are hosts of the HGTV show “Fixer Upper” and own and operate Magnolia Homes and Magnolia Market in Waco, Texas.
Magnolia Home will feature product designed exclusively by Joanna that embodies her lifestyle centering on home and family. Joanna Gaines’ style and designs will be reflected in every piece brought to market with her audience in mind. Todd Evans, Standard’s President says, “Joanna Gaines will bring an element to the furniture business that is unrivaled. Her design style and enthusiasm for creating a lifestyle that promotes home and family will resonate with people of all walks of life.”
“This is a dream come true for me,” Joanna Gaines said. “I have always wanted my style to be accessible and available to those looking for new design solutions for their homes.”
The Magnolia Home line will showcase furniture designs by Joanna Gaines in style genres of Primitive, Industrial, Boho, French Inspired, Farm and Traditional. It will include furnishings for every room of the home from living and bedroom areas to kitchen and bath. Magnolia Home will also include a full line of decorative accessories in her signature style to coordinate with her furniture collections.